Privacy Policy

Privacy Policy


HKS Warenzeichenverband e.V., Sieglestraße 25, 70469 Stuttgart, Germany, Tel. +49 (0)711 9816-608, e-mail: [email protected] has developed a corporate design colour system and a program for the digital representation of printing ink colours manufactured by the members of the association and licensees as a tool to be used by advertising specialists, layouters, repro specialists, digital output systems and graphic designers. The colour shades are available as printed colour guides or on CD-ROM or flash drive.

C. Maurer GmbH & Co. KG, Schubartstraße 21, 73312 Geislingen an der Steige , Tel.: + 49 (0) 73 31 930-0, E-Mail: [email protected] distributes these colour guides, CD-ROMs and flash drives through the webshop to be found at

All sales through the webshop are subject to the General Terms and Conditions of C. Maurer GmbH & Co. KG, which can be found by clicking the following link:

The Privacy Policy of C. Maurer GmbH & Co. KG is available at:

Privacy Policy

HKS would like to thank you for visiting our website and for the interest you show in our association and our products. To help you to feel secure and safe when visiting our website, we wish to assure you that we take the protection of your personal data and its confidentiality very seriously. Through this privacy policy, we would like to inform you of when we store what data and how we put it to use – naturally in compliance with the applicable German data protection regulations.

Information regarding the responsible party

The party responsible for all data processing related to this website is:

HKS Warenzeichenverband e.V.
Contact Dirk Bienek / Sofia Orfanidou
Sieglestraße 25
70469 Stuttgart

The responsible party alone or together with others decides on the purposes and means of processing personal data (e.g. names, contact data, etc.).

Anonymous data collection

When you access the HKS website, our web servers automatically collect information of a general nature. This includes the type of web browser, the operating system used, the domain name of the Internet service provider, the IP address of the computer you are using, the website from which you access our website, the pages you actually look at and the date and duration of your visit. This is simply information which does not allow you to be identified. HKS analyzes this data for statistical purposes and in anonymous form only.

Collection and Processing of Personal Data

Personal data (e.g. name, address, fax/telephone number, e-mail address, bank and payment data) is only collected by HKS/Maurer if you provide it voluntarily, for example, when you submit an inquiry, place an order (to enable us to process or terminate your order), make a payment, return products, take part in a survey, enter a competition or register for personalized services. On entering your personal data, you will be informed of the intended use and, if necessary, asked for your consent to allow us to save and store your data. Your data is encrypted before transmission and processing in order to protect it from being accessed by unauthorized persons.

Contact form

Data transmitted via the contact form, including your contact data, will be stored so that we can process your enquiry or make ourselves available for follow-up questions. This data will not be disclosed without your consent.

The data entered in the contact form will be processed solely on the basis of your consent (Article 6 para. 1(a) GDPR). You can revoke your consent at any time. An informal notification by e-mail is sufficient. The legality of the data processing processes carried out up to the time of revocation remains unaffected by said revocation.

Data communicated via the contact form will remain stored in our database until you request its deletion, revoke your consent to its storage or until we no longer have any need to store it. Mandatory statutory provisions – in particular retention periods – remain unaffected.

Use and disclosure of data collected

The personal data collected through the HKS website will be used without your consent only for the purpose of contract formation (order processing), payment processing, dunning or processing of your inquiries by C. Maurer GmbH & Co. KG, Schubartstraße 21, 73312 Geislingen an der Steige. Your details will not be sold, rented or otherwise made available to third parties. Personal data will only be disclosed to governmental institutions and authorities within the context of statutory national provisions. Our employees are obliged to treat this information as strictly confidential.


We use what are known as "cookies" on some pages of our website. A cookie is a small text file that a website stores on your hard drive. Cookies do not cause any damage to your computer and do not contain any viruses. The cookies used on our website do not collect any personal data. We use the information contained in our cookies to make it easier for you to use our website and to tailor the website to your needs.

Of course, you can also view our website without cookies. If you do not want cookies to be stored on your computer, you can deactivate the corresponding option in the system settings of your browser. You can delete saved cookies in the system settings of your browser at any time. However, if you do not accept cookies, this can lead to functional restrictions on our site.


HKS and Maurer use technical and organizational security measures to protect your data managed by us against accidental or wilful manipulation, loss, destruction or access by unauthorized persons. We are continuously improving our security measures in line with technological developments.

Right of access to personal data

Upon request, HKS or Maurer will inform you in writing whether and what kind of personal data is stored about you. You can revoke your consent to future storage of your personal data at any time by sending us a short message. In addition, you can contact us with questions regarding the processing of your personal data, suggestions or complaints.

Contact [see also Preamble/Imprint/HKS Hotline]

HKS Warenzeichenverband e.V., Sieglestraße 25, D-70469
Tel. +49 (0) 7 11 – 98 16 60 8 / Fax +49 (0) 7 11 – 98 16 34 1
eMail: [email protected]

C. Maurer GmbH & Co. KG, Schubartstraße 21, 73312 Geislingen an der Steige
Tel.: + 49 (0) 73 31 930-0
E-Mail: [email protected]

Online dispute resolution

In line with EU legislation, an internet portal for out-of-court dispute resolution has been set up at

HKS Hotline

Our service hotline is staffed Monday
to Friday from 9-15 clock.

Questions about products
phone: 0711 · 98 16 60 8
Questions about the order
phone: 07331 - 930 241
[email protected]

Or send us an email:
[email protected]